A tradition for most Clayton students is to get a treat after school on Friday afternoons. In 2010, Chill became one of the popular hangouts for those Friday afternoons. Recently, loyal customers were sad to see a closing sign on Chill’s doors. In just 16 days, Yo My Goodness took over this popular location and replaced Chill.

Yo My Goodness opened its first location in Webster Groves in 2010. Since then, business has been going well and expansion locations have been added. This new Clayton spot makes their sixth store, and yogurt fans should be glad they’ve expanded into mid-town.

“We picked Clayton because we wanted a perfect place to bring out new healthy smoothies,” Operations Director, Amy Jeanette Farrar said. “Also, because the people around the location are so great. The Clayton location feels like a family, so close and so greatly impacted by the regular faces we get to see everyday!”

Farrar is only 22 years old, and managing all six locations. Yo My Goodness is much more than just a ‘make your own’ yogurt place. Customers can select sorbet and custard as well. The Wydown location is also being used as a test hub for their newest additions: smoothies, juices and concretes. This company keeps it local with all yogurt coming from Missouri dairy producers. “One serving of frozen yogurt has 0 grams of fat, and only contains 100 calories,” Farrar said.

There will always be 12 different yogurt flavors in the store at a time, such as chocoholics anonymous, go bananas, and fuhgeddaboudit cheesecake, and tons more. There are also 20 different toppings, to make your yogurt complete, varieties of fruits, chocolate, and the most popular, cookie dough bites.

The company is trying to appeal to a variety of interests and taste buds, while starting the idea of a healthier treat. Like Ted Drewes, Yo My Goodness, provides make-your-own concretes. So far, these new menu items have been a huge hit.

“I love the unique toppings that Yo My Goodness offers,” Tara Williams, a customer at Yo My Goodness, said. “It makes a great dish on a classic American favorite!”

After buying out Chill, the company completed all renovations in only 16 days, eager to start business. In some ways, Chill is still a big part of Yo My Goodness, with the same employees, the punch card loyalty program, rewards and coupons.

Compared to Chill, Yo My Goodness has more offerings and choices for customers, such as their custard. The new custard addition at Yo My Goodness has made a large impact on customers. Custard has become widely popular because of St.Louis’s Ted Drewes.  Today, Ted Drewes is one of the most popular custard places. Will Yo My Goodness become competition?

Most reviews of the new frozen yogurt shop have been highly positive. Compared to other yogurt places, Yo My Goodness sets the bar for delicious and healthy frozen yogurt.